NOWWA Coffee opened its first store in June 2019 in Shanghai, the city with the largest number of coffee shops worldwide.

After several years of refining its brand and product offerings, Nuova Coffee has expanded to over 10,000 stores worldwide, with a presence in more than 300 cities across China (including Macao), and has also opened locations in Southeast Asia and Australia.

Amid the coffee industry’s ongoing “bubble tea–ification” trend, Nuova has pioneered a new “no high-calorie” positioning, with all its products being healthy options—0 sugar, low-fat, and low-calorie—aligning perfectly with consumers’ growing preference for health-conscious choices. Leveraging its distinctive brand positioning, high‑quality products, and extensive market reach, Nuova Coffee continues to lead the healthy coffee segment.

From its proprietary cultivation bases to its in-house coffee bean roasting facility, NOWA boasts a supply chain ranked among the top three in the industry and is one of the few coffee companies that operates its own roasting plant. It is among the top 10 global coffee chain brands.